For more than 80 years CHLA has been representing the Colorado Lodging Industry
What We Do
Advocate
As your professional trade association in Colorado, we are actively involved in regulatory and legislative issues that may impact your business.
Educate & Develop
We provide services, information, scholarships and training for properties, professionals and hospitality students.
Attract & Retain
CHLA is working to educate and train a new generation of hospitality leaders with our workforce development initiatives.
Networking
CHLA organizes dozens of networking events throughout the year including fundraisers, committee meetings, and conferences.
Learn What CHLA Can Do For You
Legislative Representation
We actively work with our lobbyists at Sewald Hanfling Public Affairs to monitor the Colorado legislative session each year, propose new legislation to strengthen the hotel industry, and defeat onerous bills.
Marketing & Networking Opportunities
Members receive a free listing in our directory and on our website. In addition, members are invited to network at our Annual Conference, our Board and Committee meetings and other events throughout the year.
Expert Advice
CHLA members have access to free legal and tax hotlines, which provide members with quick answers to complex questions.
Education Initiatives
CHLA participates in numerous education initiatives throughout Colorado, including this one in partnership with the Colorado Tourism Office and Leave No Trace Center For Outdoor Ethics.
Employee Awards
Our annual Stars of the Industry Awards Programs honor lodging employees and properties that best symbolize quality service in this industry. In addition, to the Stars of the Industry Awards, we also honor a Hotelier of the Year, Emerging Hospitality Leader.
Training Programs
Through CHLA University, we provide members with significantly discounted certification programs for their employees in partnership with the American Hotel & Lodging Educational Institute.
Member Discounts
Members receive discounts from industry suppliers as well as job listings through our exclusive partnership with Sirvo.com, Colorado’s leading hospitality job board.
View the Events Calendar
From topics that cover General Hospitality to F&B and Human Resources, these exclusive events and education sessions give you the latest information to stay ahead of industry issues.
Metro Denver Lodging Council
CHLA’s Metro Denver Lodging Council (MDLC), was formed to monitor legislative issues that pertain specifically to Metro Denver area hotels.
We represent the best in the business.
Endorsed Providers
Don't Be Shy. Get In Touch.
If you are interested in learning more, have questions or would like to speak with a member of our leadership team, please send us an inquiry and we will get back to you as soon as we can!